This is the first in a series of articles that take the need of Innovation under the loop and share some of the imperatives, must have’s if you will, to create and sustain “NEW” in business or organizations. The material is based on 25 years of hands on experience in the innovation space and the recently published book “Robert’s rule of innovation”.
by Robert Brands
Innovation is the key to your company’s survival. It is an imperative and it must be an integral part of your organization. Innovation — it must be encoded in your corporate DNA.
This is true no matter the size of your organization. No matter what business you’re in or what product or service you provide. More so today than ever before, Innovation must be the holistic strategy that savvy leaders create, that flourishes in the right atmosphere (and founders in the wrong environment).
With all this innovation taking place – from new widgets to new insurance products to new processes – it has become more important than ever for business leaders to institute Innovation programs, and MANAGE them effectively. (more…)


