A loyal reader commented on our post regarding Stanley’s New FATMAX® Xtreme™ Tape Rules. John raises a valid point, and I think it is worth addressing to a larger audience. Not necessarily to defend Stanley’s design decision, but one thing I have learned in my many years doing new product development, is that sometimes a [...]
Archive for March, 2011
Response To Reader Comment
Posted in Uncategorized, tagged Branding, Positioning, Product Features on March 23, 2011 | 1 Comment »
How to Make Innovation Part of Your Company DNA
Posted in Corporate Culture on March 21, 2011 | 1 Comment »
by Matt Perez In any industry, organizations that innovate constantly and relentlessly have a big competitive advantage over those that do not. So how can you make innovation part of your company’s DNA, an integral element of its culture? Generally speaking, entrepreneurs understand that a successful business depends on continuous innovation. Many have launched their [...]
The future of hand and power tool manufacturing: Made in the U.S.A?
Posted in Product Design on March 16, 2011 | 3 Comments »
Since 2005, China’s power hand and tool shipments have continually topped US$3 billion, climbing an average of 17 percent annually in terms of value (China Sourcing Report, 2008). However, times are changing. The hidden costs of Chinese manufacturing In an effort to boost domestic consumption and relieve pressure on households striving to keep up with [...]
New Developments in New-Product Development
Posted in Corporate Culture, Product Design on March 8, 2011 | Leave a Comment »
by James E. Heppelmann Today’s world of product development is bold, new, complex, and exciting, its intricacies as labyrinthine as the innards of a smart phone. In fact, consider that phone for a minute. It’s a telephone, a camera, a computer, a music player, a calendar, a game console, a Web browser, and a GPS [...]
Designing hand and power tools with women in mind
Posted in Uncategorized on March 1, 2011 | Leave a Comment »
According to the National Association of Realtors, single females are the second largest homeowner group in the U.S. In fact, 90 percent consider themselves do-it-yourselfers. Still, the majority of hand and power tools are designed for men. This gap in demand provides a unique growth opportunity for tool developers. Follow these four guidelines, and you’ll [...]
