by Matthew Link
‘Nothing restricts our ability to innovate more than what we already know, and what we therefore believe not to be possible’ (Geoff Mulgan, founder of think tank Demos)
Innovation is all about doing things differently, exploiting new ideas and taking risks. It enables businesses to bring new and improved products or services to market, re-energise brands, refine processes and, most importantly, improve profitability.
Innovation should be an on-going process that’s embedded in the company culture at all levels. It’s a team process that thrives when passionate people are encouraged to create ideas that challenge the status quo.
Everything starts from an idea, and the best way to find that magical innovation is to generate a lot of proposals. Success comes from filtering those ideas, identifying ones that the business will focus on and applying resources to exploit them effectively.