By Bryce Ruttier, CEO, Metaphase Design Group, Inc. Your company has innovative product ideas and the designs are really cool, but the products are still falling flat in the market tests. What started as a great idea somehow got derailed along the way. Here are three of the most common early warning signs of a [...]
Archive for February, 2012
The Pitfalls of Product Design Development
Posted in Product Design on February 28, 2012 | Leave a Comment »
Form follows function; emotions follow feelings
Posted in Product Design on February 16, 2012 | 1 Comment »
Customers buy products to solve a problem. These problems can generally be described as either functional or emotional. Functional problems revolve around what the product actually does. Emotional problems revolve around how the consumer feels relative to the purchase (i.e. ego, esteem, security). There are both functional and emotional motivations involved in every purchase decision, [...]
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