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	<title>Tool Topics</title>
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		<title>Tool Topics</title>
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		<title>Form follows function; emotions follow feelings</title>
		<link>http://malcodesignanddelivergroup.wordpress.com/2012/02/16/form-follows-function-emotions-follow-feelings/</link>
		<comments>http://malcodesignanddelivergroup.wordpress.com/2012/02/16/form-follows-function-emotions-follow-feelings/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 03:07:23 +0000</pubDate>
		<dc:creator>Dave : MalcoD2Group</dc:creator>
				<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://malcodesignanddelivergroup.wordpress.com/?p=591</guid>
		<description><![CDATA[Customers buy products to solve a problem. These problems can generally be described as either functional or emotional. Functional problems revolve around what the product actually does. Emotional problems revolve around how the consumer feels relative to the purchase (i.e. ego, esteem, security). There are both functional and emotional motivations involved in every purchase decision, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=malcodesignanddelivergroup.wordpress.com&amp;blog=18187950&amp;post=591&amp;subd=malcodesignanddelivergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">malcodave</media:title>
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		<title>5 Ways to Integrate Design &amp; Business Into Your Product Planning and Development Design</title>
		<link>http://malcodesignanddelivergroup.wordpress.com/2012/01/31/5-ways-to-integrate-design-business-into-your-product-planning-and-development-design/</link>
		<comments>http://malcodesignanddelivergroup.wordpress.com/2012/01/31/5-ways-to-integrate-design-business-into-your-product-planning-and-development-design/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:34:15 +0000</pubDate>
		<dc:creator>Corey: MalcoD2Group</dc:creator>
				<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://malcodesignanddelivergroup.wordpress.com/?p=584</guid>
		<description><![CDATA[By Brian Matt Design plus business for innovation equals success, right? It is no secret that business strategists have discovered design as a powerful process to deliver innovative solutions to business problems. Just walk into an airport bookstore and you will not miss the treatises on the subject of how business and design need to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=malcodesignanddelivergroup.wordpress.com&amp;blog=18187950&amp;post=584&amp;subd=malcodesignanddelivergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tdg88</media:title>
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		<title>Want To Create A Great Product? First, Forget &#8220;User Friendliness&#8221;</title>
		<link>http://malcodesignanddelivergroup.wordpress.com/2012/01/12/want-to-create-a-great-product-first-forget-user-friendliness/</link>
		<comments>http://malcodesignanddelivergroup.wordpress.com/2012/01/12/want-to-create-a-great-product-first-forget-user-friendliness/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:20:17 +0000</pubDate>
		<dc:creator>Corey: MalcoD2Group</dc:creator>
				<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://malcodesignanddelivergroup.wordpress.com/?p=574</guid>
		<description><![CDATA[by Robert Hoekman, Jr. User-friendliness is the inevitable result of a smart design approach, not the starting point. Here are three criteria to help you develop a useful design brief that will ultimately yield a great product. There they were again. In the “tactics” section of the strategic brief for my client&#8217;s new project were [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=malcodesignanddelivergroup.wordpress.com&amp;blog=18187950&amp;post=574&amp;subd=malcodesignanddelivergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tdg88</media:title>
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		<title>Malco Design and Deliver welcomes mechanical design engineer, Tony Rea</title>
		<link>http://malcodesignanddelivergroup.wordpress.com/2012/01/04/malco-design-and-deliver-welcomes-mechanical-design-engineer-tony-rea/</link>
		<comments>http://malcodesignanddelivergroup.wordpress.com/2012/01/04/malco-design-and-deliver-welcomes-mechanical-design-engineer-tony-rea/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 00:52:13 +0000</pubDate>
		<dc:creator>Dave : MalcoD2Group</dc:creator>
				<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://malcodesignanddelivergroup.wordpress.com/?p=565</guid>
		<description><![CDATA[Malco Design and Deliver is pleased to introduce our newest Mechanical Design Engineer, Tony Rea. In his new role, Tony supports product development at Malco Design and Deliver Group by creating solid plastic and metal models using CAD software, analyzing mechanics of assemblies and components for strength and motion capabilities, and estimating and reducing the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=malcodesignanddelivergroup.wordpress.com&amp;blog=18187950&amp;post=565&amp;subd=malcodesignanddelivergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">malcodave</media:title>
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		<title>Tool trends: What to expect in 2012</title>
		<link>http://malcodesignanddelivergroup.wordpress.com/2011/12/21/tool-trends-what-to-expect-in-2012/</link>
		<comments>http://malcodesignanddelivergroup.wordpress.com/2011/12/21/tool-trends-what-to-expect-in-2012/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 01:09:10 +0000</pubDate>
		<dc:creator>Dave : MalcoD2Group</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://malcodesignanddelivergroup.wordpress.com/?p=549</guid>
		<description><![CDATA[2011 has been a year of economic recovery for tool manufacturers and retailers. Here&#8217;s what a couple of well known companies are saying about the market. According to the NPD Group&#8217;s Consumer Tracking Service, online home improvement sales increased 16 percent over 2010. This recovery may be attributed to the fact that, consumers consider tools [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=malcodesignanddelivergroup.wordpress.com&amp;blog=18187950&amp;post=549&amp;subd=malcodesignanddelivergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">malcodave</media:title>
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